3rd Annual Print Buyer Conference
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Conference Schedule & Session Descriptions

Click each session's title for a description. Click the title again to close the description.
Click each speaker's name for a bio.

Boot Camp Sessions for Tuesday, November 2nd, 2010

9:00 am- 12:00 pm

1:00 pm - 4:00 pm

Conference Sessions for Wednesday, November 3rd, 2010

7:30 am - 5:00 pm

Registration

8:00 am- 9:30 am: Welcome & Keynote Breakfast, Ballroom

9:30 am - 10:30 am

Sponsor Visits in the Conference Hall

10:30 am- 11:45 am

12:00 noon - 1:15 pm, Different Roundtables and Delicious Buffet for Everyone!

Seat yourselves and mingle!

1:15 pm - 2:15 pm

tba

2:15 pm - 3:00 pm

Energy Break with Exhibiting Sponsors

3:00 pm - 4:15 pm

4:15 pm - 5:15 pm

5:15 pm - 7:00 pm

7:00 pm: Informal Networking Time for Attendees & Sponsors

Conference Sessions for Thursday, November 4th, 2010

8:00 am - 9:30 am - Keynote Breakfast, Ballroom

9:45 am - 10:45 am

10:45 am - 11:15 am

Energy Break in the Conference Hall

11:30 am - 12:30 pm

12:30 pm - 1:30 pm

Sponsor Spotlights in Ballroom - and Box Lunches for All!
Cutting Edge Learning from Our Expert Exhibitors!

1:30 pm - 2:30 pm

Don't miss this chance to master the role of print in the new multi-media mix at the 5th Annual Print & Media Conference.

Sign me up! I'm ready to Register NOW!

Speakers, presentations and times may be subject to change. Please bookmark this website for updates and announcements.

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Margie DanaMargie Dana

Founder
Print Buyers International, LLC

Margie Dana is a long-time print buyer who turned her passion for printing into a print consulting business. She writes her popular e-column, Margie's Print Tips, to build bridges between the printing industry and its customers. This weekly publication is seen by 15,000 subscribers in 40 countries and is the staple of print professionals worldwide.

For years, Margie's been a sought-after speaker at industry events that target printers and/or print customers. Her inspiring, passionate, and interactive presentations leave audiences with insights on trends and practices they use to achieve business success.

Margie's reputation for excellence has brought her to speaking engagements in Auckland, NZ, for Print New Zealand; the UK for Print Yorkshire; California for PINC and PIASC; Wisconsin for NAPL; and events throughout New England. She has chaired the print buyers forum for Graph Expo since its inception in 2007. Margie has produced Print Buyer Boot Camp!™ sessions at her annual print buyer Conferences, as well as at On Demand in Boston and Philadelphia, Graphics of the Americas in Miami, and other venues.

Founder of Print Buyers International and Boston Print Buyers, she produces annual print buyer conferences that harness the power of print and with the impact of digital media.

In addition to authoring dozens of articles about the business of printing, Margie has published her first book. "Put It on Paper! Every Person's Guide to the Printing Industry." She is a blogger for Piworld.com and the buyer columnist for Printing Impressions.

Daniel DejanDaniel Dejan

North American ETC Print & Creative Manager
Sappi Fine Paper

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, he provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is a member of Sappi's ETC Group: Education, Consulting and Training.

Over the past 30 years, Daniel has written for numerous graphic arts publications, and served as technical consultant and a contributing writer for "The Designer's Guide to Print Production." G7 Certified with a proficiency in Color Management, he generously shares his professional expertise in keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, IDEAlliance, the IPA, the Spectrum Conference, Print Production Clubs, the Art Directors Club, and at presentations hosted by merchants, printers and corporations.

Jeff DickersonJeff Dickerson

State Farm Insurance Companies

Jeff Dickerson is responsible for a corporate team that buys millions of dollars of commercial print and media replication a year. His group handles more than 2,500 unique warehoused items annually as well as hundreds of direct shipped items, and oversees the print and media production of a wide variety of materials including sales and marketing collateral, DVDs, variable print, kits and mailings, and more.

A consultant to State Farm's internal creative group for print and paper specifications, Jeff led the development effort for, and is the gatekeeper of, quality standards for the company's collateral materials. His team supports printing for several internal departments including agency sales and training, claims communications, human resources, training, bank, mutual funds, marketing and systems.

Building on 12 years of experience as State Farm's print buyer and 10 years of work in print production, management and sales, Jeff is a Certified Purchasing Manager and has earned the Chartered Financial Consultant designation.

Christine ErnaChristine Erna

MQCS, AQS, Director of Mailing and Fulfillment Services
Concord Litho

Christine Erna is the acknowledged "Queen of Direct Mail," with more than 25 years of experience in direct mail design, analysis, and training, including 18 years with the United States Postal Service (USPS) as a mailpiece design analyst and educator. She is currently director of Mailing and Fulfillment Services at Concord Litho, a firm that specializes in high-volume personalized direct mail for commercial and nonprofit organizations.

A certified Mailpiece Quality Control Specialist and Address Quality Specialist, Christine is a much-sought speaker on topics ranging from postal optimization to multichannel marketing to how to leverage variable/personalized data. She has recently presented at Boston Print Buyers, New England Direct Marketing Association, PINE, MAILCOM 2006, DMIA National Conference and the National Postal Forum. She currently serves on the Postal and Government Affairs committee of the Mailing and Fulfillment Service Association.

Contact Christine at Booth #7 at the 5th Annual Print & Media Conference or at (603) 410-1435 or cjerna@concordlitho.com to schedule a guided tour of Concord Litho's 225,000 square foot facility where direct mail comes to life. Ask her about Concord Litho's free Direct Mail Clinics and mailpiece design workshops that will help you keep current with new printing techniques, formats, test results, and postal regulations.

Matt McDowellMatt McDowell

National Sales Manager, Graphic Arts/Direct Sales
Pantone

Matt McDowell has held a variety of positions within the graphic arts and printing industries. During his 16 years with AGFA, he rose from Graphic Arts Dealer Specialist to his last position as No. American Director of National Accounts.

After moving to Nextpress LLC, Matt developed a national and strategic account segment which sold and serviced the digital color needs of the largest digital printers in No. America. He joined Windsor Marketing Group as VP/GM where he was responsible for growing sales and implementing leading edge technologies. He currently leads and manages all graphics and direct sales teams at Pantone.

Matt's broad industry experience has covered many areas of graphics arts and printing including color printing, prepress, digital printing, retail execution and branding. During his career, he has had the privilege to work with many respected clients such as Ahold, KB Toys, Toys R Us, Pep Boys, Kellogg's, and P&G.

Jill Alex ConnollyJill Alex Connolly

Manager, Corporate Communications
Analog Devices

Jill Alex Connolly has worked in the graphics industry for more than 20 years, nearly all of them in a print buying capacity. Her first job out of college was with Harvard University and it led to many jobs (and layoffs) at advertising agencies. Her previous and current jobs are on the client side in large corporations.

Jill left BayBank/BankBoston (now Bank of America) 10 years ago to work at Analog Devices, Inc., headquartered outside of Boston. As manager of Corporate Communications Services, 70% of her 27-person staff is dedicated to the production of data sheets - 4- to 164-page, b&w technical documentation printed and distributed via print on demand at three worldwide locations. The other 30% of her crew, the Marketing Collateral Team, act as brand stewards while designing collateral materials for the company. Much of what is produced now gets posted to the Web; Jill's group purchases less than $1 million in print annually. Jill is a member of the Boston Print Buyers Board of Advisers.

Arlene OuelletteArlene Ouellette

Director, Marketing Operations
Brookstone

Arlene began working for Brookstone, a New Hampshire-based product development and specialty retail company, in 1994 and she has been the director of Marketing Operations since 2001. Among other responsibilities, she oversees the planning, production and execution of all marketing campaigns nationwide. Arlene has held a number of other positions including Director of E-Commerce Operations, Print Purchasing Manager and Project Manager. Brookstone operates over 320 retail stores nationwide, distributes catalogs under the Brookstone title, and operates an e-commerce website at www.brookstone.com.

Prior to joining Brookstone, Arlene held various positions at Nashua Corporation, an international firm that operated direct marketing, retail and business-to-business for a variety of products and services. Her positions with Nashua included Print Production Manager, Advertising Account Executive, and Retail Advertising Manager. She is a member of the Boston Print Buyers Board of Advisers.

Jack MillerJack Miller

Principal Consultant
Market-Intell

Jack Miller, known as The Paper Guru, is a veteran of more than 30 years pushing paper.

Founder of the market intelligence consultancy, Market-Intell, he has conducted market research and consulted on paper, print and packaging, including paper price trends, paper purchase decision drivers, markets for coated papers, and sustainability in paper, print and packaging.

From September 2005 through April 2009, Jack was senior consultant North America for Pira International, a leading provider of consulting and information services to the paper, print and packaging industries and their supply chains. He continues to work with Pira on an ad hoc basis.

Jack formerly served as director of Market Intelligence with Domtar, a $6 billion paper company with manufacturing and distribution in the US and Canada. A prolific writer, he has written under the Paper Guru banner for Printing Impressions and Canadian Printer, and blogs regularly for Printing Impressions. He also is the author of Trend Price and the Earnings of North American Paper Producers, and co-author of two major studies for PRIMIE.

A prolific writer and much-sought-after speaker, Jack has written under the Paper Guru banner for Printing Impressions and Canadian Printer, and blogs regularly for Printing Impressions. This is his second appearance at Margie Dana's Print and Media Conference. He has also presented at On Demand, Print09, SustainCom World at Cal Poly, and at IntertechPira conferences: Ink on Paper, Biodegradable Plastics in Packaging Applications, Specialty and Technical Papers, and Sustainability in Packaging.

This is Jack's second appearance at Margie Dana's Print and Media Conference. He has also presented at On Demand, Print09, and other major industry events.

Sabine LenzSabine Lenz

Founder,
PaperSpecs

PaperSpecs founder and long-time paper industry observer has built her organization for the needs of paper enthusiasts like herself. A graphic designer in Germany, Australia, and the U.S. for more than 15 years, Sabine created PaperSpecs as the first interactive paper guide specifically designed for the design/print industry. PaperSpecs is a respected independent, comprehensive paper database that helps designers worldwide stay current with new papers and paper trends.

Sabine has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her client list spans some of the world's most forward-thinking companies, including Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Sabine also publishes a weekly e-newsletter with paper news, tips and insights. She is a knowledgeable and expert speaker on issues and educational topics related to the paper industry.

Helmut AlbrechtHelmut Albrecht

Principal
Kai Method

Helmut Albrecht is an experienced sales and marketing executive and change agent with extensive business development capabilities. Much of his expertise was acquired through a lengthy career in Europe and North America. Executive roles with global technology leaders such as Xerox, Eastman Kodak and Heidelberger Druckmaschinen have provided him with a full understanding of the international business culture. In his former position as National Sales Manager for Digital Solutions for Kodak Canada, he led the integration of the digital print business, creating a sales funnel greater than $100 million (Canadian) and reducing order-to-delivery time by 60% within 12 months.

Helmut earned a degree as Diplom Ingenieur (FH) from the Armed Forces University in Munich. Prior to his corporate working career, he developed early leadership skills as an Air Force officer.

Frank RomanoFrank Romano

Professor Emeritus
Rochester Institute of Technology

Few people in print buying and printing do not know Frank Romano. The foremost printing and publishing industry expert with a career that spans 50 years, he is perhaps best known as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications in North America, Europe, the Middle East, Asia, and Australia.

Founder of eight publications and author of over 45 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field, Frank is a world-renowned authority on digital printing. He has served as publisher or editor for TypeWorld/Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals, and his books on QuarkXPress, Adobe InDesign, and PDF workflow were among the first in their fields.

Frank lectures extensively and he has addressed virtually every club, association, group, and professional organization at one time or another. His mastery of the subject and personal charm and warmth, have made him one of the industry's most popular keynote speakers.

He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. He wrote the first report on on-demand digital printing in 1980 and ran the first conference on the subject in 1985.

He has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He has partnered with InfoTrends on strategic information for the printing industry. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Andrew DavisAndrew Davis

Chief Strategy Officer & Co-Founder
Tippingpoint Labs

Tippingpoint Labs is a Boston-based online content marketing agency. Since 2002, Andrew Davis has been creating and implementing digital content strategies for consumer brands including Putnam Investments, TomTom, and Breville. Prior to Tippingpoint Labs, Andrew developed and marketed products for ThinkAgent Technologies, SalieMae Solutions, and The Stock Market Photo Agency. He developed content for broadcast networks including CNN, Fox News, ABC Family, NBC and CBS.

Andrew also managed the Muppet workshop for The Jim Henson Company in the late 1990's, working on films, Muppets from Space and Elmo in Grouchland, as well as TV, Sesame Street and Bear in the Big Blue House. Andrew Davis has a B.S. in Television and Film from Boston University. He co-authored a book of short stories in 1998 entitled The Way Things Were. In 2001, Drew co-wrote and produced a documentary film called Roadside Ambition: One small town with two huge balls.

Bob SacksBob Sacks (BoSacks)

Founder
Precision Media Group

A printing/publishing industry veteran since 1970, Bob Sacks, aka BoSacks, was always an innovator. He started his career by founding his own weekly alternative newspaper and went on to become one of the founding fathers of High Times Magazine.

During his 40-year career, BoSacks has mastered the publishing industry from the inside out, serving as publisher, editor, freelance writer, director of manufacturing and distribution, senior sales manager, circulator, chief of operations, pressman, cameraman, lecturer, and web site company developer. His firm, Precision Media Group, does private consulting and publishes "Heard on the Web: Media Intelligence," a daily e-newsletter delivering pertinent industry news to more than 11,000 readers around the world.

A columnist and lecturer who regularly electrifies the media and marketing industry with news about what he calls "El-CID" (Electronically Coordinated Information Distribution), BoSacks' fun, informative presentations cover the technological past, present and future possibilities for publishing at the digital edge. Read his blog and watch his videos on his website at http://bosacks.homestead.com.

Joseph SuffolettoJoseph Suffoletto

Independent, Technical Service Consultant
Prepress/Press Integration, Color Management, Advanced Screening & Quality Management Systems

Many printing professionals know Joe Suffoletto as a highly regarded expert in prepress processes, workflow, color management, and cutting-edge technologies. With more than 20 years of graphic communications industry experience and an independent, technical services consultant for Printing Industries of America (formerly PIA/GATF), Joe works with printers, manufacturers, newspaper facilities, and equipment resellers in testing and implementing color management into their workflow operations.

A graduate of Rochester Institute of Technology (RIT) with both BS and MS degrees in Printing Management/Cross Disciplinary Professional Studies, he generously shares his expertise with students at the university and continuing education levels for the Printing Industries of New England (PINE). Co-author of Color Management Handbook: A Practical Guide, PIA preferred independent trainer and a popular presenter at GraphExpo and Color Management Conference, Joe uses his specialized industry experience to help companies improve overall efficiency and productivity.

Gavin Jordan-SmithGavin Jordan-Smith

VP/GM, Worldwide Commercial Print, Pre-Media Industry Business and Premier Partners Global Network, Global Business & Strategic Marketing Group
Xerox Corporation

VP/GM, Xerox Corporation Vice President Gavin Jordan-Smith is responsible for accelerating the company's strategy to increase the use of digital print technology in the commercial print and pre-media markets. As part of that effort, Gavin is expanding Xerox's involvement in worldwide industry association activities and he leads the Xerox Premier Partners Global Network of vanguard digital print providers.

A 15-year veteran of the graphic communications industry in the U.S. and the United Kingdom (U.K), Gavin most recently was a director and corporate officer at Toppan Printing Company America, a wholly owned subsidiary of Toppan Printing Co. Ltd., the largest commercial printing company in the world. At Toppan America, he oversaw several vital business functions including marketing, operations, strategic and business development, information technology, and digital communications. He helped to transition the 100-year-old traditional offset printing company into a leading provider of digital communications services. This evolution drove the creation of several key applications, including full-color variable information direct mail pieces, books-on-demand, and sales and marketing collaterals.

For five years, Gavin served as a director and systems information specialist for Wellgate Communications Ltd., an international management and technologies consultancy providing information technology expertise to public and private organizations.

Gavin has bachelor's degrees in information technology and accounting, and an international business law degree.

Dr. Joe WebbDr. Joe Webb

Director
WhatTheyThink's Economics and Research Center

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. A 30-year veteran of the graphic arts industries, he was the founder of the influential TrendWatch information service, which was sold to Reed Elsevier in 2000. Since January 2003, his "Mondays with Dr. Joe" column has become a must-read feature on WhatTheyThink.com, as have his quarterly economic forecast webinars, where he analyzes trends in the economy, technology, and the industry, interpreting what they mean for executives and their strategic decisions.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial Renewing the Print Industry: A Contrarian's Constructive Perspective.

Rebecca KrauseRebecca Krause

Senior Print Production Manager
BJ's Wholesale Club, Inc.

Rebecca is a direct marketing and print professional with 20 years of experience on both the client and agency side. Her first post-college job, with Yankee Publishing, was a crash course in budgeting, scheduling and trafficking for this communications major. On this solid foundation, Rebecca built a career notable for building relationships, cutting costs and hitting schedules - even when jobs are 'slipped" onto the schedule at the very last minute. These skills (and a dauntless sense of humor) have served Rebecca well in her current position as Senior Print Production Manager for BJ's Wholesale Club, Inc., especially during these times when the bottom line seems to be always moving down.

Brown PrintingVIRTUAL PROOFING: Learn All About It

Presented by Brown Printing

Virtual proofing is the final link to a truly digital workflow, eliminating the last remaining analog prepress process: the paper proof. By utilizing virtual proofing, you can collaboratively create and manage color-accurate proofs in real-time or work at your own convenience - allowing all parties to communicate with the utmost efficiency.

Proofs can be shared, marked-up and reviewed, and revisions re-posted all before a paper proof can be picked up for delivery. Brown Printing is a pioneer in virtual proofing with every press, companywide, equipped with virtual proofing consoles. Please join Steve Zdanowicz, Brown Printing's Senior PreMedia Specialist, at a roundtable Sponsor-Led Lunch session at the 5th Annual Print & Media Conference from 12 - 1 to learn about the next step in the design-to-print evolution.

The GRACoL 7 Color System: What does it mean for print customers?

Solo Printing

Presented by Solo Printing

Learn all about the new "Gold Standard" in consistent color technology: The GRACoL 7 color system. Attend our Lunch 'n Learn session at the 5th Annual Print & Media Conference from 12 - 1 pm to take this crash course on GRACoL 7's capabilities and what it offers you and your customers.

UV PRINTING: What Print Customers Need to Know About the New Technology & Its Benefits

Bentley GraphicsPresented by Bentley

UV printing has grown from a niche technology into a transformative mainline process. Attendees will learn from an experienced practitioner about strategies ranging from the environmental benefits, production efficiencies, enhanced quality, specialty coating techniques, substrate versatility, and the innovative methods of leveraging UV technology.

Bentley is an award-winning commercial printing company that combines HD screening (stochastic screening) with UV technology to deliver an exclusive product. They speak from an informative, educational-oriented approach and deliver relevant information that compels differentiated results in this dynamic and fast-changing market.

Costing Out a Job from Concept through Distribution - and How Software Tools Can Automate the Process

Mtivity Presented by Mtivity

Understanding the total cost of producing a marketing item from brief through creative, edits, and print and distribution. And how software tools can help automate and streamline the process.

Do You Give Your Printers a Financial Stress test?

DS GraphicsPresented by DS Graphics

Join our pair of printing industry executives for their firsthand insights into what can happen when one of your vendors goes out of business. Learn how you can prevent a disaster for you, your company and your reputation.