A Print Buyers International Program
Tuesday, November 2, 2010
9:00 am - 12:00 noon
Westford
Regency Inn & Conference Center
Westford, MA
"The motivation I gained from attending Margie's Boot Camp for Print Reps was invaluable... Most importantly, because of the insight I gained into the minds of today's print buyers, I re-evaluated my value proposition and took action to become more than "Great Service, Excellent Quality and Fast Turn-Around" - that's just not enough anymore... Margie's Boot Camp is a don't miss event."
Brian Solov, MicroPRINT
Boot Camp for Print Reps!™ is a unique educational program designed to help today's print reps, CSRs and print executives understand - and better serve - the modern print buying business community.
This groundbreaking, half-day seminar will provide the inside line on the real-world questions and concerns of print buyers today. Designed specifically to educate printing sales reps, customer service reps, paper reps, and print company executives and CEOs, Boot Camp for Print Reps!™ will be led by the printing and print buying powerhouse team of RIT Professor Emeritus Frank Romano and PBI founder Margie Dana.
Our Team
Margie Dana, Founder of Print Buyers
International, will share everything you must know about sourcing and buying
behaviors of today's corporate print buying professionals. As a former print
buyer, publisher of the weekly Margie's Print Tips e-newsletter, and popular
industry speaker, Margie occupies a unique position in the industry. She
travels extensively, speaking to buyers and to the print community. Her focus
is on building bridges between print buyers and their service providers. No one
is better equipped to share the buyer perspective with the community of
printers.
Frank Romano, Professor Emeritus at
RIT, has been studying printing and print buyers for over 50 years. He has
conducted extensive research on print buying behaviors and trends, and his
findings - all directly relevant to sales reps - will be shared at this Boot
Camp. Author of over 45 books on printing and the graphic arts, Frank has a
depth of experience that is truly unique. Additionally, having recently
returned from a trip to Ipex 2010, he brings a worldview perspective that
influences all of his sessions and seminars.
What You'll Learn
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What today's print buyers want from their printers
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How to communicate with print buyers
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What criteria are most highly valued by your customers (you'll be surprised)
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How new print customers differ significantly from seasoned pros
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How the economy has changed buying behaviors
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The influence of social media on corporate print buyers
BONUS! Insights into the HOT New Markets for Digital Printing
Frank Romano will share what's hot in the Digital Print Market for 2011. This discussion ties the success of your printing company to market knowledge. It will provide Boot Campers with an overview of print marketing and highlight selected market segments.
Explore the print industry's expanding horizons in:
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Printing service differentiation
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How print marketing is different
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How printers should apply marketing
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Where are the growth markets for digital
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New tools to help printers market
FREE Boot Camp for Print Reps Handbook!
In addition to cutting-edge information about what's happening in print buying today, Boot Campers will receive a FREE copy of the new Boot Camp for Print Reps Handbook, available only by attending this special half-day seminar.
Who Should Attend
Printing sales reps, CSRs, paper reps, print company CEOs and other members of the management team - will benefit from this one-of-a-kind Boot Camp for Print Reps.
Attendees will come away with current, relevant and practical insights from the country's leading print buying experts. This three-hour session will improve print reps' relationships with their customers and reduce barriers with their prospects. Service providers who attend this Boot Camp will gain a deeper understanding of the real-world business issues faced by today's buyers, and be better prepared to successfully serve their clients.
Registration
The knowledge you'll gain from this program is priceless, yet the cost is affordable: just $199 per person. Enjoy a 10% group discount by registering three or more people from the same firm at the same time. Sign up today.
Questions?
Contact Barbara Graham at 978-490-0100 or at .
